Convert visitors to customers: 4 essential elements to any good website.



Your website is your shop front. A first port of call for potential customers.

In this post, I give you 4 essential elements you should have on your website to improve conversion.


1) CLEAR, SIMPLE LAYOUT


The layout of your website should be simple, easy to navigate, and your primary focus should be to provide a memorable user experience for your visitors. It enhances user experience and increases conversion rate


2) YOUR MESSAGING NEEDS TO BE CLEAR


Visitors who visit your website for the first time are quick to judge. The amount of time you have to convince them that your product/service is what they need is limited. The value your business will give them must be clearly communicated on your website.


3) GOOD COPY


Your website content plays a crucial role in influencing how your target audience perceives you.

Well-written content can set you apart from the competition and demonstrate your brand's unique qualities. Additionally, good copy improves your search engine rankings.


4) GOOD QUALITY IMAGES


Conversions are boosted when good quality images are used as they improve user experience. It also can improve your search engine rankings as good quality images help decrease bounce rate. Images that showcase your business' uniqueness will make it stand out. It's a good idea to have your personal brand photoshoot by a professional photographer.




If you have tried the DIY route but you are disappointed with the result. If It isn't what you expected, you are lost and it involves too much of your precious time and there are not enough hours in a day to do it all, I can help you.

I create thoughtfully designed websites which incorporate your brand and strategy to help your business thrive online.


If you have a project, I'd love to hear about it, let's chat.