Soin Med, a wellness & aesthetics clinic on the French Mediterranean coast, knew they needed, before launching, a professional brand identity to match their expertise, approach and the premium quality of their services.

We started with strategy: diving into their essence, clarifying what made them unique, and analysing competitors to ensure differentiation. The goal was clear: create a brand rooted in Mediterranean essence and way of living, balance, and holistic well-being, while speaking to clients in an approachable yet high-end tone of voice. From there, I designed a complete identity: logo suite, colour palette, typography, textures, packaging.