Brand identity for SLS CONCEPTS, a multi-disciplinary hospitality collective based in LA, founded by Creative Director Sasha Lance.

Sasha reached out with a clear vision: she wanted a brand that felt bold, sophisticated, and unmistakably hers. As a creative herself, she knew the power of strong visual identity, and was especially drawn to the idea of a bespoke monogram.

I designed a custom monogram at the heart of her brand, paired with cohesive, elevated visuals, a bold yet sophisticated colour palette, that reflect her creativity, her brand personality and positioning. A signature monogram doesn’t just look beautiful, it becomes a mark of distinction. It's Elegant. Personal. Instantly recognisable, and perfect for those building an elevated brand presence with intention.