As a sauna and cold plunge studio, they needed a brand that felt cohesive, recognisable, and consistent across both digital platforms and physical touchpoints.

We developed a visual system anchored in a deep blue color palette. I extended the identity beyond the logo suite and created custom textures used across print collateral and packaging, adding depth and tactility while reinforcing visual consistency and helping the brand stand apart from competitors. The result is a strong and cohesive identity that supports recognition, distinction, and long-term growth.