01
BRAND VISUAL IDENTITY ESSENTIALS
Mood Board
Logo Design
Logo Variations
Colour Palette
Typography
Brand Style Board
Final Files
02
WEB DESIGN
Wix or Squarespace Website
5-Page Customised Template
Domain Integration
Coming Soon Page
Basic built-in SEO
Mobile Optimisation
YOUR PROJECT IS UNIQUE AND THESE PACKAGES ARE FULLY CUSTOMISABLE TO MATCH YOUR NEEDS
Before we get started / client homework
After you sign your contract + pay your deposit, I’ll send over an online questionnaire for you to fill out before our official start date. In this questionnaire, we’ll be thinking about your business goals, your audience, how you want to make them feel and all the things that set your business apart from the rest.
step 01 / creative direction
We’ll outline your project goals, ways to connect with your audience and visual inspiration to guide us through the design process. Basically, this step helps us make sure we’re on the same page before I start sketching logo ideas.
step 02 / First Concepts
I’ll present my 3 strongest concepts for the logo, each one highlighting a different aspect of your business. From here, we’ll narrow it down to 1 or 2 concepts that feel right + would connect the most with your audience.
step 03 / refined concepts
At this stage, I’ll present refined versions of the concepts that we chose and dive deeper to explore color and typography. This is where we’ll really try to envision how each concept would work in real life + figure out which one feels the strongest. If we still need to make refinements, we can. Otherwise, we’ll select the final direction to move forward with.
step 04 / final brand style guide
Now that we have our final direction, we’ll make any last changes and I’ll put everything together in a detailed guide on how to use your brand consistently, intentionally, and strategically.
step 05 / Collateral
Finally, we’ll create any collateral pieces that you have chosen to include in your project. If you need collateral pieces to be editable, I will create them as templates that you can use again and again. And if you need help communicating with printers for printed collateral, I’m happy to do that for you as well.